Maximize Your Content Output: How to Turn One Highlight Into Three Posts

Before talking about creating more content opportunities, let’s get the most out of what you already have.

After nearly two decades in content and brand strategy in professional sports, I’ve seen how much potential gets left on the table with every big play, great photo, or viral moment. One thing happens — a game-winner, an announcement, a locker-room celebration — and we post and move on.

But the best creators, strategists, and social teams I’ve worked with? They don’t just post and move on. They squeeze more value out of those moments — and do it in ways that feel intentional, fresh, and completely aligned with the brand.

The result? More reach. More connection. More opportunity.

The Simple Playbook

One highlight can (and should) reach multiple audiences. With a little creativity and nuance, you can repurpose that one moment into multiple pieces of content — each serving a different purpose and hitting a different type of fan.

Here’s one simple framework to start with:

The Play — Your Moment
Show the highlight itself. Let fans relive the emotion of the play. This is your foundation — the moment that earns attention and drives engagement.

The Meme — Your Personality
Spin that same moment into humor, culture, or personality. Add a text overlay, captions, or commentary that gives it new life. This connects your brand to fans on a more human level — not just as a team, but as a voice.

The Reaction — Your Emotion
Shift the lens. Show the reaction — teammates, fans, coaches, or sometimes even the social team itself. Emotion is the most shareable form of content, and these perspectives make your brand more relatable and real.

The Real Value

Each of these connects differently.
Each reaches new audiences.
And together, they make your content work harder for you.

The key isn’t to post more — it’s to post smarter. When you think beyond the first post, you multiply your opportunity for engagement, storytelling, and connection.

So before chasing “more,” look closer at what’s already right in front of you. Because that one highlight? It might just be your next three best posts.