Sponsorship is more than logos on jerseys. Today’s brands want connection — content that brings fans closer, sparks engagement, and stands for something bigger than the game. Here are three unique sports content ideas that deliver real sponsor value.

Sports show us that success isn’t just about talent or effort. It’s about how you handle the unexpected. The ability to accept, adapt, and keep going is what separates the teams — and the businesses — that last from those that fade.

A few months ago, I had the chance to collaborate on a special project called Art of the Game—a spec piece centered around the intersection of sport and art, built with a team of absolute pros.

No, we’re not launching a clothing brand.

But yes, we made some t-shirts. And not just any t-shirts—Tewdilly tees.

We’re in the process of building out an AI stack that's useful, time-saving, and aligned with the kind of business we want to run.

It all begins with an idea.

Whether or not you consider yourself a “journaler,” your answers will help make this tool practical, impactful, and real.

It all begins with an idea.

The future of content is being shaped right now.

Let’s not underestimate the stuff that makes us curious. It might be where the best ideas are discovered.

What’s Next  

More heart. More fire. More building with people who want to do work that matters. The foundation is set. This is just the beginning.

If you’ve been part of this first year, in whatever way: thank you. If you’re curious what year two might look like, I’d love to talk.