Social Media, Recruiting, and the Pressure to “Do More”
A new ColoradoPreps.com column for athletes and parents
Over the past few years, I’ve watched the pressure on high school athletes grow louder and more confusing.
Parents are trying to help. Athletes are trying to get noticed. Everyone is hearing that social media matters.
But very few people are explaining what actually matters.
That’s why I’ve partnered with Colorado Preps to launch a new column focused on helping athletes and families cut through the noise and build clarity without adding more pressure.
Here’s an excerpt from the first piece:
If you’re a high school athlete right now, you probably feel it. The pressure to post more. To get your name out there.
Parents feel it, too.
We’re supposed to know what’s best for our kids. But there’s no how-to manual for raising them in the Instagram era — let alone the NIL era.
Athletes are getting a lot of advice, most of which is loud and confusing.
“Coaches are watching.”
“You need to post your highlights.”
“Social media matters.”
Sure.
But that’s not a plan.
To get recruited, you don’t have to be everywhere, post daily, or go viral. You just need to be understood.
