Before You Post That Highlight, Ask Yourself These Three Things
Every athlete has had that moment.
A big play.
A clean highlight.
Something worth posting.
So you clip it.
You post it.
You move on.
But on the other side of that post…
a coach is scrolling through dozens of messages, clips, and profiles — trying to figure out who’s actually worth their time.
Most athletes are thinking about how the play looks.
Coaches are thinking about something else entirely.
That gap matters.
Here’s a quick excerpt from the latest piece—and a simpler way to think about it:
But what gets posted isn’t just content anymore. It’s a signal. To coaches, to programs, to anyone trying to figure out who an athlete is as a player — and as a person.
The athletes who stand out aren’t always the most talented. They’re the most intentional.
And it usually comes down to three questions worth asking before posting on social media.
