High school athletes face the dilemma of what to be known for

A new ColoradoPreps.com column for athletes and parents

During the chaos of the Colorado High School state basketball championships, I asked a few athletes a simple question about social media, recruiting, and NIL.

The answers were all the same.

“I haven’t really thought too much about it yet…”

Awareness is there.
Clarity isn’t.

That gap matters more than most people realize.

Here’s a quick excerpt from the latest piece—and a simpler way to think about it:

You don’t need to post more.
You need to be understood.

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