What Could Instagram’s 4 New Video Tools Mean for Athletes?
Instagram announced four new video tools, and one of them could change recruiting. Here is what is confirmed, what is possible, and how to get ready.
How Do You Fix a Post That Flopped?
Before you make anything new, fix the opening of what you already have. Find an old post that flopped, start it on the best moment, add a hook up front and repost it.
Why Should Athletes Post About Interests Outside Their Sport?
Your sport gives people a reason to find your page. What you care about outside it gives them another way to connect with you.
Should Athletes Post the Result After a Loss?
Clear results build trust, show how you handle a hard night and give people a reason to keep following. What to include in an athlete's competition post, even after a loss.
What Should Athletes Post Between Games?
Your next athlete-brand post can start at practice. Show one thing you're working on, explain why, then come back and show what changed.
Why Choosing One Word for Your Athlete Brand Is Important
Choose one word people can recognize in you, then back it up with a real story or clip. A practical athlete-brand exercise from Week 2 of the Athlete Brand Challenge.
Why College Coaches Go Quiet: 4 Fixable Reasons Your Emails Get Ignored
80 emails to college coaches and zero replies? Audit your target list, update your tape, write for each program, and ask your coach who they've called. Four fixable reasons coaches go quiet.

