What Should Athletes Post Between Games?

You play a good game. Post the highlight. Then wait for the next good game so you have something else to post.

That leaves a lot of your story out.

The adjustment you made at practice. The teammate who helped you figure it out. The thing that looked easy on game day because you've been working on it for weeks.

That's content, too. And you already have it.

If you're building your athlete brand, give people something to follow between results. Let them see what you're trying to get better at and how you're going about it.

Give the workout a point

A clip of you lifting or getting shots up can belong on your page. But what does someone learn about you from it?

"Putting in work" doesn't tell them much.

Try one sentence that explains the work:

"My shot gets flat when I'm tired. Working on keeping the same finish late in a workout."

Now there's something to watch for. A problem. A choice you made. A reason for those reps.

Use your own words. You don't need to turn a practice clip into a motivational speech.

Pick one thing you're working on

Think about your last game, practice or conversation with a coach. What are you trying to do better?

Maybe you're rushing your first touch. Maybe you're learning to stay patient on a route. Maybe a teammate pointed out something you hadn't noticed.

Choose one thing you're comfortable sharing. Film a short clip and explain what you're paying attention to.

That can be a few words on screen, a caption or you talking to your phone afterward. Use whichever feels natural.

And keep private team information private. You can talk about your own progress without sharing the playbook, a film-room screen or someone else's business.

Come back to it

Save that post. When you have a clip that shows the adjustment, put them together.

Here's what I was working on. Here's where it showed up.

It might happen in the next game. It might take a month. If you're still figuring it out, say that.

You've given people a thread they can follow. Your page starts to show how you think about your game, instead of jumping from one final score to another.

That's useful whether you're in high school, college or playing professionally. Your level changes. You still have things you're learning, decisions you're making and people helping you along the way.

Let your personality into it

You can show the missed reps. Laugh at something that felt awkward. Give the teammate who stayed late with you some credit.

You get to decide what you're comfortable putting out there. There's no requirement to turn every hard day into a public story.

But when every caption could belong to any athlete, it's worth asking what you've left out. What did you notice? What surprised you? What would you say about this if we were talking after practice?

Start there.

Your game gives people something to watch. Your story gives them something to follow. Your why gives that story a direction.

Before your next practice, pick one thing you're working on. Get a short clip when filming is allowed. Add one honest sentence about it.

Then come back and show us what happened.